I was responsible for the continuous e-commerce website redesign of Vape-Smart, with a focus on improving both conversion rates and SEO optimization. Using tools like Google Analytics, A/B testing, and heat maps, I closely monitored user behavior to make data-driven adjustments that enhanced the overall user experience and boosted conversion rates. This process involved creating detailed prototypes and wireframes, ensuring the site was optimized for user engagement and functionality.
In addition to the design work, I actively researched new trends and features to keep the website competitive and aligned with industry standards. I implemented schema markups across various pages, helping Google recognize rich elements and improving search visibility, which in turn enhanced the site’s SEO performance and organic traffic.
Beyond the website redesign, I managed key operational aspects of the e-commerce platform, including uploading and maintaining the inventory, processing orders for clients, and ensuring timely communication with suppliers through emails. This role allowed me to ensure a seamless workflow for both the internal team and external customers, supporting Vape-Smart’s growth and presence in the competitive vaping industry.
Through these efforts, I was able to ensure that Vape-Smart’s website not only functioned as an effective sales platform but also stood out in terms of its user experience, SEO performance, and operational efficiency.
