While working under the SKBailey Design & Marketing team, I was responsible for designing the app icon for Club 16 Trevor Linden’s fitness app, available on the iOS App Store. My role involved conceptualizing the design and ensuring the icon complied with Apple’s iOS app icon standards.
I also worked to preserve Club 16’s branding, incorporating their signature font and colors. To keep the design modern and appealing to a broad fitness audience, I made subtle alterations to the font while retaining the essence of the brand identity. This balance allowed the app icon to stand out while maintaining brand consistency.
The end result was a clean, visually attractive app icon that effectively reflected both the brand and the market’s expectations for a fitness app.
