I had the exciting opportunity to collaborate with Archipelago, a new brand making its mark in the emerging flowboarding scene. From the beginning, my goal was to create a brand identity that would resonate not just with local flowboarding enthusiasts but also with the international community, as Archipelago needed to engage with global suppliers.
The branding process was intensive, involving nine iterations of the logo until we arrived at the perfect design that truly captured the essence of the brand. The final logo aligned seamlessly with well-known surf and skateboard brands like Rip Curl, Quiksilver, Reef, and Circa, making it both distinctive and relevant within the industry. The time and effort invested in this process paid off, as the client was thrilled with the final design.
Beyond the logo, I developed a complete suite of brand assets and logo motion design, including business cards, shirt designs, labels, professional letterheads, social media designs, and various marketing materials. Additionally, I created a website for Archipelago that not only reflects their brand identity but also supports online payment processing and includes a custom email setup, enabling them to manage sales and communications efficiently.
Overall, the client provided excellent feedback, especially praising the logo and the overall branding. Archipelago now enjoys a strong brand presence that positions them effectively within both the local and international flowboarding communities.
