I was responsible for the continuous website redesign of Vapeguy, a project within the cannabis industry, with a focus on improving both conversion rates and SEO optimization. By leveraging tools like Google Analytics, A/B testing, and heat maps, I gathered essential data on user behavior and made informed, data-driven design adjustments to enhance user engagement and boost conversions. The redesign process involved creating detailed prototypes and wireframes, where I incorporated the latest trends and researched new features to ensure Vapeguy’s website remained competitive and aligned with industry standards.
One key aspect of my role was implementing schema markups to help search engines like Google recognize rich elements across all pages. This not only improved the website’s search engine rankings but also increased its visibility in search results, driving more organic traffic. My approach to SEO optimization ensured that Vapeguy’s content was easily discoverable and appropriately categorized, which is critical in the competitive cannabis industry.
Beyond the technical aspects of the website redesign, I was responsible for Vapeguy’s branding across various digital channels, including its website, social media, and other online platforms. I maintained a consistent brand identity that was easily recognizable and resonated with the target audience. To support these efforts, I also developed a comprehensive media kit, which further solidified Vapeguy’s presence and reputation in the cannabis market.
My combined focus on conversion optimization, SEO, and branding allowed Vapeguy to grow its digital footprint, enhance its overall brand recognition, and improve its performance across key metrics like engagement and sales within the cannabis industry.
